Ecommerce Expert Specialising in Shopify, Strategy, CRO, and Business Growth.
Drawing on 10 years in the digital world, I specialise in ecommerce, combining expertise in digital marketing, online store optimisation, and finance to drive your business growth.
Recent Accomplishments
In recent roles, I’ve driven significant improvements and results across various projects. Here’s a snapshot of some key accomplishments that highlight my impact on business growth and operational efficiency:
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Developed and executed a comprehensive retention strategy aimed at increasing company profitability and revenue. The project involved a thorough analysis of key metrics and KPIs, focusing on areas such as AOV, churn rates, and customer lifetime value (LTV).
The retention plan was segmented into an 8-phase strategy, tailored to optimize both subscriber and non-subscriber retention through targeted initiatives, improved customer experience, and strategic A/B testing. The approach emphasised actionable insights to drive long-term growth while balancing acquisition costs with sustained customer value.
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Led the successful migration of two Shopify stores into a single platform, navigating the complexities of tens of thousands of Recharge subscribers, loyalty points, and two separate Klaviyo accounts. Coordinated efforts among a team of 15+ contributors to ensure a smooth and efficient consolidation.
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Rebuilt the company’s approach to CRO, from hypothesis to execution. This multi-team effort resulted in a remarkable €3.3m uplift in RPV within the first 6 months. The overhaul of CRO processes enhanced efficiency and drove substantial revenue growth.
What I do
Ecommerce Management
I specialise in online store management, working seamlessly with your in-house developers or external development agencies.
My expertise includes optimising website performance, enhancing ecommerce team operations, and crafting effective retention strategies.
I bring a structured and efficient approach to briefing and coordinating developers and team members, ensuring that projects are executed smoothly and align with your business objectives.
Finance & Business Growth
With a strong foundation in finance and business growth, I seamlessly integrate with ecommerce teams to drive organisational efficiency.
My academic background includes a degree in Marketing and Accountancy, a Master’s in Accountancy, and Big 4 experience.
I employ data-driven strategies to fuel ecommerce expansion and ensure management receives clear insights for informed decision-making.
“He’s an exceptional e-commerce professional with deep knowledge of the market. I’m truly lucky to have had the chance to work with him.”
“A fantastic asset for brand growth and conversions”